Skip to content

Generally, diagonal elements such as lines and text should…

“Generally, diagonal elements such as lines and text should be avoided. They look messy and, in the case of text, are harder to read than their horizontal counterparts. When it comes to the orientation of text, one study (Wigdor & Balakrishnan, 2005) found that the reading of rotated text 45…” quote by Cole Nussbaumer Knaflic
Download Open image
““Generally, diagonal elements such as lines and text should be avoided. They look messy and, in the case of text, are harder to read than their horizontal counterparts. When it comes to the orientation of text, one study (Wigdor & Balakrishnan, 2005) found that the reading of rotated text 45 degrees in either direction was, on average, 52% slower than reading normally oriented text (text rotated 90 degrees in either direction was 205% slower on average). It is best to avoid diagonal elements on the page.””

Cole Nussbaumer Knaflic

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Diagonal and rotated text reduce readability and increase reading time, so they should be avoided in design.

In simple terms: Diagonal text is hard to read.

Key Takeaway

Keep text horizontal for clarity.

Themes

readability design visual hierarchy

Mood

cautious practical

Type

design guideline best practice

When to use this quote

  • presentations
  • infographics
  • web pages
  • reports

Key Concepts

cognitive load visual perception

Questions to Reflect On

  • Can you think of contexts where diagonal text adds value?
  • How might you test readability before finalizing a design?
A Different Perspective

Diagonal text may be necessary for artistic effect, but it sacrifices clarity.

★ ★ ★ ★ ★ No ratings yet

More by Cole Nussbaumer Knaflic

Explore all 31 Cole Nussbaumer Knaflic quotes