You say 10 things, you say nothing.

“You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.”

— Chip Heath and Dan Heath

“No detail is too small.”

— Chip Heath and Dan Heath

“To get someone's attention break a pattern of thinking.”

— Chip Heath and Dan Heath

“As we gain information we are more likely to focus on what we don't know :" Someone who knows the state capitals of 17…

— Chip Heath and Dan Heath

“Plans are useful in the sense that they're proof that planning has taken place. The planning process forces people to think through the right…

— Chip Heath and Dan Heath

“Use statistics as input not output. Use them to make up your mind on an issue.Don't make up your mind and then go looking…

— Chip Heath and Dan Heath

“Knowledge curses us, if we find it hard to imagine what it was like not to know it. And it becomes difficult to share…

— Chip Heath and Dan Heath

“Stories should put knowledge into a frame work that is more lifelike.”

— Chip Heath and Dan Heath

“We can't unlearn what we already know and there are only two ways to beat the curse, the first is not to learn anything,…

— Chip Heath and Dan Heath

“The company wants to sell you more shampoo, your friend doesn't, so she gets more trust points.”

— Chip Heath and Dan Heath

“Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about…

— Chip Heath and Dan Heath

Write down 10 things you would do in your life if you had absolutely no fear. Then pick one of them and do it.

— Steve Chandler

“I wish I could describe The 10 to you but I can’t. It’s mostly things you can’t describe that make a guy a 10…

— Laura A.H. Elliott

If you develop 10 things, and you can get two or three made, that's a very high ration.

— Judd Apatow

Top 10 Things to do at the Mall 10. At the bottom of an escalator, scream MY SHOELACES! AAAGH! 9. At the stylist, ask…

— Nate