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Some years ago one oil company bought a fertilizer…

“Some years ago one oil company bought a fertilizer company, and every other major oil company practically ran out and bought a fertilizer company. And there was no more damned reason for all these oil companies to buy fertilizer companies, but they didn't know exactly what to do, and if Exxon was…” quote by Charlie Munger
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“Some years ago one oil company bought a fertilizer company, and every other major oil company practically ran out and bought a fertilizer company. And there was no more damned reason for all these oil companies to buy fertilizer companies, but they didn't know exactly what to do, and if Exxon was doing it, it was good enough for Mobil and vice versa.”

Charlie Munger

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Companies often imitate peers without clear strategic rationale, leading to inefficient diversification.

In simple terms: Blind imitation in corporate strategy.

Key Takeaway

Copying rivals can be misguided.

Themes

Corporate strategy Imitation M&A Industry dynamics Strategic fit

Mood

Cautious Analytical

Type

Observation Anecdote

When to use this quote

  • Entering unrelated markets
  • Following industry trends
  • Assessing acquisition value

Key Concepts

Competitive behavior Decision making Resource allocation

Practical Applications

  • Strategic due diligence
  • Evaluating synergy potential

Questions to Reflect On

  • What drives firms to mimic competitors?
  • How can firms assess true strategic fit before acquiring?
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