And maybe the cereal makers by and large have learned to…
“And maybe the cereal makers by and large have learned to be less crazy about fighting for market share-because if you get even one person who's hell-bent on gaining market share… For example, if I were Kellogg and I decided that I had to have 60% of the market, I think I could take most of the profit out of cereals. I'd ruin Kellogg in the process. But I think I could do it.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Excessive focus on dominating market share can destroy profitability and the industry itself.
In simple terms: Chasing total market control harms everyone.
Key Takeaway
Beware of overreaching market dominance.
Themes
business
competition
ethics
Mood
cautious
analytical
Type
business
strategic
When to use this quote
- corporate strategy
- industry health
- pricing
- product development
Key Concepts
monopoly
strategic restraint
Questions to Reflect On
- Is total market share worth the risk?
- How can firms balance growth with industry stability?
A Different Perspective
Market domination can lead to self‑destruction.