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When 'Real People' aired in 1979, we did OK in Los Angeles…

“When 'Real People' aired in 1979, we did OK in Los Angeles and New York. What kept that show from being canceled were the ratings from the middle of the country, and that's what kept us in the top five. I learned then from co-hosting that it was important to focus on the country between Los…” quote by Byron Allen
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“When 'Real People' aired in 1979, we did OK in Los Angeles and New York. What kept that show from being canceled were the ratings from the middle of the country, and that's what kept us in the top five. I learned then from co-hosting that it was important to focus on the country between Los Angeles and New York.”

Byron Allen

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Success depends on appealing to the broad middle audience, not just major hubs.

In simple terms: Appeal to the middle audience.

Key Takeaway

Target the middle audience.

Themes

media strategy audience segmentation regional appeal ratings

Mood

analytical strategic

Type

business media

When to use this quote

  • advertising
  • programming
  • regional marketing

Key Concepts

market dynamics mass appeal

Questions to Reflect On

  • How can you identify the “middle” audience?
  • What risks exist in ignoring major hubs?
A Different Perspective

May overlook niche markets.

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