When 'Real People' aired in 1979, we did OK in Los Angeles…
“When 'Real People' aired in 1979, we did OK in Los Angeles and New York. What kept that show from being canceled were the ratings from the middle of the country, and that's what kept us in the top five. I learned then from co-hosting that it was important to focus on the country between Los Angeles and New York.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Success depends on appealing to the broad middle audience, not just major hubs.
In simple terms: Appeal to the middle audience.
Target the middle audience.
Themes
Mood
Type
When to use this quote
- advertising
- programming
- regional marketing
Key Concepts
Questions to Reflect On
- How can you identify the “middle” audience?
- What risks exist in ignoring major hubs?
May overlook niche markets.