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In the classic book How Will You Measure Your Life?…

“In the classic book How Will You Measure Your Life?, co-authors Clayton M. Christensen, James Allworth, and Karen Dillon frame the issue in starker terms, pointing out that it is easier to stay true to your principles 100 percent of the time than it is to hold steady 98 percent of the time…” quote by Brian de Haaff
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““In the classic book How Will You Measure Your Life?, co-authors Clayton M. Christensen, James Allworth, and Karen Dillon frame the issue in starker terms, pointing out that it is easier to stay true to your principles 100 percent of the time than it is to hold steady 98 percent of the time. According to the authors, your personal moral line is powerful because you do not cross it. But once you do, no matter your justifications, you are more likely to do it again.7 In other words, do the right thing because it’s the right thing. That’s especially challenging in emerging organizations where people are under pressure to rapidly grow the business. But when delivering a CPE is your focus, it is easy to see why doing the right thing is so important. Operating with integrity depends on the entire team, so the actions of each person matter. Every person faces situations where they need to put customers’ or colleagues’ interests ahead of their own, and their decisions reflect the organization’s core values. What do your choices — and your team’s choices — say about your values?””

Brian de Haaff

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Sticking to personal principles consistently builds a moral line that, once crossed, makes future breaches more likely; integrity requires continual right‑handed choices, especially under growth pressure.

In simple terms: Consistent integrity prevents moral erosion.

Key Takeaway

Prioritize integrity over short‑term gains.

Themes

integrity leadership values decision making organizational culture

Mood

reflective serious

Type

advice philosophical

When to use this quote

  • team meetings
  • performance reviews
  • customer service dilemmas
  • growth strategy sessions

Key Concepts

moral psychology ethical consistency behavioral economics

Questions to Reflect On

  • How do you reinforce personal integrity under pressure?
  • What systems can protect a team’s moral line?
A Different Perspective

Even with strong values, pressure can cause rationalizations that erode integrity.

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