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When you work with web design companies in San Francisco…

“When you work with web design companies in San Francisco, you end up with a bunch of twenty-somethings who have their own cultural peculiarities, including obscurity for its own sake. You give those guys a website for a banking institution and they screw it up, because they are designing for…” quote by Brenda Laurel
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“When you work with web design companies in San Francisco, you end up with a bunch of twenty-somethings who have their own cultural peculiarities, including obscurity for its own sake. You give those guys a website for a banking institution and they screw it up, because they are designing for themselves.”

Brenda Laurel

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Designers often prioritize personal aesthetic over client needs, leading to mismatched outcomes.

In simple terms: Designers may design for themselves, not clients.

Key Takeaway

Align design goals with client objectives.

Themes

design culture client relations misalignment

Mood

frustrated critical

Type

advisory reflective

When to use this quote

  • banking website projects
  • agency hiring
  • creative brief development

Key Concepts

user-centered design ego cultural bias

Questions to Reflect On

  • How can clients ensure designers understand target audience?
  • What processes reduce ego-driven design?
A Different Perspective

Clients must enforce clear specifications; otherwise personal bias dominates.

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