Skip to content

Just like multiplex theatres, the industry had become…

“Just like multiplex theatres, the industry had become divided, making films that alienated one kind of audience or another. It was really time to come out of the niche and make something that, at a certain level, clicked with everyone. 'Wanted' did just that. It opened the gates once more.” quote by Boney Kapoor
Download Open image
“Just like multiplex theatres, the industry had become divided, making films that alienated one kind of audience or another. It was really time to come out of the niche and make something that, at a certain level, clicked with everyone. 'Wanted' did just that. It opened the gates once more.”

Boney Kapoor

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The film market had become fragmented, catering to narrow audiences; a successful mainstream film can reunite broad viewership.

In simple terms: Films should aim for wide appeal rather than niche.

Key Takeaway

Create inclusive movies.

Themes

cinema audience inclusion

Mood

reflective optimistic

Type

analytical inspirational

When to use this quote

  • studio planning
  • marketing strategy
  • film production
  • audience research

Key Concepts

market segmentation mass appeal

Questions to Reflect On

  • How can filmmakers balance artistic vision with broad appeal?
  • What risks arise when trying to please everyone?
A Different Perspective

Niche targeting can still be profitable for specific genres.

★ ★ ★ ★ ★ No ratings yet

More by Boney Kapoor

Explore all 60 Boney Kapoor quotes

More Cinema quotes

Browse all 23,940 Cinema quotes