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Then I will tell you something. I do not believe in it…

“Then I will tell you something. I do not believe in it. Forty years among men has consistently taught me that they are not amenable to commonsense. Show them the red tail of a comet, fill them with black terror, and they will all come running out of their houses and break their legs. But tell them…” quote by Bertolt Brecht
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“Then I will tell you something. I do not believe in it. Forty years among men has consistently taught me that they are not amenable to commonsense. Show them the red tail of a comet, fill them with black terror, and they will all come running out of their houses and break their legs. But tell them one sensible proposition, and support it with seven reasons, and they will simply laugh in your face.”

Bertolt Brecht

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

People often reject rational ideas but are easily swayed by dramatic, fear‑based messages.

In simple terms: Rational arguments are ignored; fear works better.

Key Takeaway

Use vivid, emotional storytelling to persuade.

Themes

communication persuasion human nature fear logic

Mood

frustrated hopeful critical

Type

advice observational

When to use this quote

  • political campaigns
  • marketing
  • public health messaging
  • education
  • activism

Key Concepts

cognitive bias emotional appeal social psychology

Questions to Reflect On

  • How can you frame logical points to capture attention?
  • What emotions make your message stick?
A Different Perspective

Rational arguments can be dismissed if not emotionally resonant.

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