The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with… — Richard Edelman Authority Copy Share Image
The trust of the mass population can no longer be taken for granted, and any continuation of the 'grand illusion' is dangerous… — Richard Edelman Copy Share Image
We can't, nor should we try, to influence who our employees vote for, but facilitating their involvement in civic action is better… — Richard Edelman Action Copy Share Image
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being… — Richard Edelman Being Copy Share Image
Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people… — Richard Edelman Advertising Copy Share Image
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of… — Richard Edelman Copy Share Image
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time… — Richard Edelman Business Copy Share Image
CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public. — Richard Edelman Copy Share Image
I went to every sports contest for my kids. I turned off my cell phone at 8 P.M. I did have to… — Richard Edelman Black tie Copy Share Image
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media… — Richard Edelman Advertising Copy Share Image
The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed… — Richard Edelman Authentic Copy Share Image
We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social… — Richard Edelman Copy Share Image
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father… — Richard Edelman Age Copy Share Image
There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and… — Richard Edelman Bias Copy Share Image
Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover. — Richard Edelman Blog Copy Share Image
We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers. — Richard Edelman Attitude Copy Share Image
Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world… — Richard Edelman Copy Share Image
In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands. — Richard Edelman Copy Share Image
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then… — Richard Edelman Building trust Copy Share Image
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information… — Richard Edelman Copy Share Image
More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers. — Richard Edelman Books Copy Share Image
The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body. — Richard Edelman Body Copy Share Image
I think PR people are caught in this mindset of 'control of the message.' There's a lot more freedom if you give… — Richard Edelman Control Copy Share Image
