“Just as you can’t be an effective teacher if you’re not going to push your students, you can’t be an effective Challenger… — Matthew Dixon Effective teacher Copy Share Image
“it’s also about helping member companies generate the sort of “social demand” they need in order to avoid the perception that the… — Matthew Dixon Training Copy Share Image
“If everyone’s saying they offer the “leading solution,” what’s the customer to think? We can tell you what their response will be:… — Matthew Dixon Customer Copy Share Image
“you teach without tailoring, you come off as irrelevant. If you tailor but don’t teach, you risk sounding like every other supplier.… — Matthew Dixon Education Copy Share Image
“customer loyalty survey—specifically, that 53 percent of B2B customer loyalty is a product of how you sell, not what you sell.” — Matthew Dixon Customer Copy Share Image
“When it does come time to decide, the decision maker wants to know he’s got the strong backing of his team. In… — Matthew Dixon Consensus Copy Share Image
“The world of solution selling is almost definitionally about a disruptive sale. It’s not that you’re asking customers to buy your product… — Matthew Dixon Customer Copy Share Image
“When we isolate decision makers from the rest of the sample, and then compare the impact of the overall sales experience with… — Matthew Dixon Customer Copy Share Image
“But even in this early stage of the sale, Challengers know better. They sniff out these “foils” immediately and press the contact… — Matthew Dixon Communication Copy Share Image
“One of our recent studies revealed that while all reps start their sales efforts by mapping out stakeholders within the customer organization,… — Matthew Dixon Business Copy Share Image
“What the data tells us is that for non–decision makers, loyalty is much less about discovering needs they already know, and much… — Matthew Dixon Customer Copy Share Image
