Build with advocacy, follow with influence. Your employees are your biggest brand advocates. — Jay Baer Advocacy Copy Share Image
Social media changes the relationship between companies and customers from master and servant, to peer to peer. — Jay Baer Company Copy Share Image
Customers are ninjas now. They are stealthily evaluating you right under your nose. — Jay Baer Copy Share Image
You have to understand not just what your customers need, but how and where they prefer to access information. — Jay Baer Access Copy Share Image
All companies would be better off if they stopped trying to be amazing and just focused on being useful. — Jay Baer Copy Share Image
The biggest benefit of doing an interview podcast is the relationships you build. — Jay Baer Copy Share Image
The goal of social media is to turn customers into a volunteer marketing army — Jay Baer Army Copy Share Image
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the… — Jay Baer Copy Share Image
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what… — Jay Baer Copy Share Image
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know. — Jay Baer Copy Share Image
The goal is not to be good at social media, the goal is to be good at business because of social media. — Jay Baer Copy Share Image
In 2012, 40 of the top companies to work for were also among the top companies in social media. — Jay Baer Company Copy Share Image
Everyone says social media is a unicorn, but maybe it’s just a horse? — Jay Baer Horse Copy Share Image
The goals of content are consumption, then behavior. The goals of social are participation, then behavior. — Jay Baer Behavior Copy Share Image
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions. — Jay Baer Copy Share Image
Worry more about being social, and worry less about doing social media — Jay Baer Fear Copy Share Image
If your competitors start copying you then you are doing something right! — Jay Baer Copy Share Image
A lot of companies are still using social as the world’s shortest press release. — Jay Baer Company Copy Share Image
