“Cullen’s model of selling top brands at cost then morphed into their being sold as loss-leaders, owing to the inexorable need to… — Greg Thain Customer Copy Share Image
“These techniques do not create greater value, except in impulse-buy categories such as soft drinks and confectionery, because most of them are… — Greg Thain Customer Copy Share Image
“It is easy, however, to miscalculate the staying power of one’s adversaries. Price wars drag on long and painfully, especially when the… — Greg Thain Adversaries Copy Share Image
“When ConAgra Foods launched the new pop-up bowl for their Orville Redenbacher’s Gourmet Popping Corn line, they used QR to direct shoppers… — Greg Thain Food Copy Share Image
“Many manufacturers use international advertising to spread the cost of advertising development and production; negotiations with media suppliers are also helped by… — Greg Thain Marketing Copy Share Image
“Once the shopper has been frustrated by three or four out-of-stock products, store loyalty may be insufficient to prevent a trip to… — Greg Thain Copy Share Image
