Daniel Starch

Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being…

— Daniel Starch

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of…

— Daniel Starch

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but…

— Daniel Starch

Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves…

— Daniel Starch

Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,'…

— Daniel Starch

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in…

— Daniel Starch