Charles Duhigg

For years, agency officials said that atrazine in drinking water posed almost no risk to humans or the environment.

— Charles Duhigg

You have to actually believe in your capacity to change for habits to permanently change.

— Charles Duhigg

The brain has this amazing ability to find happiness even when the memories of it are gone.

— Charles Duhigg

Change might not be fast and it isn't always easy. But with time and effort, almost any habit can be reshaped.

— Charles Duhigg

Research suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels.

— Charles Duhigg

Millions of people with respiratory diseases have relied on oxygen equipment, delivered to their homes, to help them breathe.

— Charles Duhigg

I think I'm smart, and I know I was a good mom. But there wasn't a lot I could point to and…

— Charles Duhigg

If you believe you can change - if you make it a habit - the change becomes real.

— Charles Duhigg

Public employee unions are hardly the only group involved in bare-knuckles politics. Businesses lobby fiercely, and executives make hefty campaign donations.

— Charles Duhigg

“In some sense, he said, a community was a giant collection of habits occurring among thousands of people that, depending on how…

— Charles Duhigg

Our brain is essentially programmed to enjoy carbohydrates because they give us a sense of fullness and a rush of pleasure. When…

— Charles Duhigg

Unlike other sports, which are largely determined by individual athletic ability or team strength, NASCAR requires its competitors to cooperate in order…

— Charles Duhigg

Martyrs - those killed because of their Catholic faith - can be beatified even if they don't perform a miracle. However, all…

— Charles Duhigg

The problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad…

— Charles Duhigg

Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better…

— Charles Duhigg

It's an open secret that if a debtor is willing to wait long enough, he can probably get away with paying almost…

— Charles Duhigg

“Toyota Production System—which in the United States would become known as “lean manufacturing”—relied on pushing decision making to the lowest possible level.…

— Charles Duhigg

“If you believe you can change—if you make it a habit—the change becomes real. This is the real power of habit: the…

— Charles Duhigg

Some of the tactics that are used by Foxconn and other companies throughout China is, if you are late, if you violate…

— Charles Duhigg

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often…

— Charles Duhigg

“All our life,” William James told us in the prologue, “so far as it has definite form, is but a mass of…

— Charles Duhigg

There is a woman named Wendy Wood, who did a study when she was at Duke, and she followed around college students…

— Charles Duhigg

When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began…

— Charles Duhigg

Typically, people who exercise start eating better and becoming more productive at work. They smoke less and show more patience with colleagues…

— Charles Duhigg

Even if consumer confidence hit rock bottom, that most likely would not be enough, by itself, to cause a depression.

— Charles Duhigg

“First, find a simple and obvious cue. Second, clearly define the rewards.”

— Charles Duhigg

In 2005, attorneys general of 35 states urged the Federal Reserve to end the unsigned check system.

— Charles Duhigg

Once you break a habit into its components, you can fiddle with the gears.

— Charles Duhigg

“Habits, scientists say, emerge because the brain is constantly looking for ways to save effort. Left”

— Charles Duhigg

At some point, if you're changing a really deep-seated behavior, you're going to have a moment of weakness.

— Charles Duhigg

“The physical effects of alcohol are often one of the least rewarding parts of drinking for addicts.”

— Charles Duhigg

“Alcoholism, of course, is more than a habit. It’s a physical addiction with psychological and perhaps genetic roots.”

— Charles Duhigg

Students in school cheat not to get the 'A,' but to avoid the 'C.'

— Charles Duhigg

If you tell people that they have what it takes to succeed, they'll prove you right

— Charles Duhigg

“they changed because they were embedded in social groups that made change easier.”

— Charles Duhigg

Many environmental advocates argue that agricultural pollution will be reduced only through stronger federal laws.

— Charles Duhigg

“Tony Dungy, the new head coach of the Tampa Bay Buccaneers—one of the worst teams in the National Football League,”

— Charles Duhigg

As America becomes an older nation, it is also, by some measures, becoming sicker.

— Charles Duhigg

There are supply chains that exist in China and Asia now which the U.S. simply can't replicate.

— Charles Duhigg

...hiding what you know is sometimes as important as knowing it...

— Charles Duhigg