When drivers are going at their best, trying their hardest, taking chances and doing amazing things, that's what fans love. — Brian France Amazing Copy Share Image
We want to be more relevant to the fastest-growing segment of the population - Hispanics. — Brian France Hispanics Copy Share Image
This is a contact sport. It's always been a contact sport, especially late in the race. — Brian France Copy Share Image
There's nothing quite like being part of a NASCAR race weekend, and that always will hold true. — Brian France Nascar Copy Share Image
Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we… — Brian France Digital media Copy Share Image
A crash is part of the game. We've tried to make the cars a lot safer. There's no getting around it though.… — Brian France Copy Share Image
People recognize the size and scope of NASCAR but at the same time we are constantly underserved by the media coverage. — Brian France Media Copy Share Image
Mr. Trump is changing American politics forever and his leadership and strength are desperately needed. — Brian France Copy Share Image
The things that we're going to be able to do are going to take many, many years to achieve our end goal,… — Brian France Copy Share Image
That's a hallmark of NASCAR... We have gotten to where we've gotten because we're able to have the best drivers in the… — Brian France Copy Share Image
As I was growing up and learning this business, I don't think there's a job I didn't do. I started at the… — Brian France Business Copy Share Image
It's true that we have to have restrictions and tight rules and so on and it's also true that the teams are… — Brian France Auto racing Copy Share Image
Virtual reality is extremely exciting. We have the biggest opportunity in sports when you talk about the possibility of bringing fans inside… — Brian France Copy Share Image
Given that kids don't play our sport in school means that it takes us a while to get people excited about auto… — Brian France Auto racing Copy Share Image
Well, there are a lot of things outside our control - outside my control. And this is true with anybody's life: You… — Brian France Control Copy Share Image
In every decision that we've ever made that's important, the more input, the more people we've heard from, the better the result.… — Brian France Business Copy Share Image
We want everybody in this country to be a NASCAR fan, and you can't do that by being insensitive in any one… — Brian France Copy Share Image
We see families making a vacation out of a NASCAR event. The average drive is 200 miles so they're often going to… — Brian France Copy Share Image
Am I here because of my last name? To a degree. But I would ask people to judge me and my executive… — Brian France Copy Share Image
Not everyone has the means to race stock cars - we know that - but VR technology can recreate the experience right… — Brian France Experience Copy Share Image
I have said I will not have a 30-year run like my father for a variety of reasons. — Brian France Father Copy Share Image
That's how I judge a winner - how somebody manages their family and raises their family. — Brian France Family Copy Share Image
I really like the idea of fans being able to curate their entire digital experience at live events. — Brian France Being Copy Share Image
We don't want to put new technology in that would cost teams more to compete with. — Brian France Football Copy Share Image
Our property, we've taken the position that we're phasing out the Confederate flag. — Brian France Confederate Copy Share Image
Getting an opportunity is one thing, but success is based on always trying to create value. — Brian France Copy Share Image
At the end of the day, concussions are best dealt with between the drivers and their personal physicians. — Brian France Copy Share Image
My style is to be collaborative, progressive, to look at things that seem a little bit impossible. — Brian France Fashion Copy Share Image
We're going to do whatever it takes to bring that NASCAR style of racing on the track to full fruition. That's simply… — Brian France Copy Share Image
The drivers are regular people that come from all over the country. I think the sports fans can relate to them. — Brian France Country Copy Share Image
I get asked all the time 'didn't you ever want to be a race car driver?' And I knew pretty early on… — Brian France Copy Share Image
We want the ability of the drivers to be the focus, not who has the latest gizmo. — Brian France Ability Copy Share Image
We consider them a friend. We can't win when other people lose. We would prefer to see a healthy IndyCar Series. — Brian France Friend Copy Share Image
I thought I'd go into law or something. I always loved NASCAR, but I didn't view it as a business opportunity. — Brian France Business Copy Share Image
My last name is good and bad. It's great from an opportunity standpoint. The bad news is that you're prejudged often. — Brian France Copy Share Image
America has always had an affinity for the automobile. It's something everybody can understand. A bunch of cars competing, and the fastest… — Brian France Copy Share Image
Diversity is very, very important. I talk about it frequently. And my efforts there should never be challenged no matter what my… — Brian France Diversity Copy Share Image
I didn't think the family business would be big enough to have an opportunity for me. — Brian France Business Copy Share Image
If we have close, great racing like we have, then the ratings will take care of themselves. — Brian France Copy Share Image
Every sport has different cycles where it's better than it was or less than it should be, whatever it is, that will… — Brian France Copy Share Image
