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If people felt that they were misled with 'It Comes at…

“If people felt that they were misled with 'It Comes at Night,' they should know that the marketing here is deliberately misleading you in an honest way, in that we're not hiding what isn't there: we're hiding what is there.” quote by Ari Aster
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“If people felt that they were misled with 'It Comes at Night,' they should know that the marketing here is deliberately misleading you in an honest way, in that we're not hiding what isn't there: we're hiding what is there.”

Ari Aster

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Marketing can be intentionally deceptive, presenting truth in a twisted way.

In simple terms: Ads may hide reality creatively.

Key Takeaway

Critically assess marketing claims.

Themes

marketing deception media literacy

Mood

critical skeptical

Type

analytical cautionary

When to use this quote

  • movie reviews
  • advertising analysis
  • consumer skepticism

Key Concepts

psychology of persuasion truth manipulation

Questions to Reflect On

  • What cues reveal hidden motives?
  • How to differentiate creative framing from lies?
A Different Perspective

May conflate artistic intent with deception.

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