With 'SMTV' it was a very brave decision by ITV to…
“With 'SMTV' it was a very brave decision by ITV to commission it for a year. It was so awful to start with and the ratings were so low to start with we might never have made it past the first six months.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Commissioning a risky show can lead to early failure but may also yield eventual success.
In simple terms: Risky TV projects can fail early.
Key Takeaway
Weigh risk vs reward.
Themes
media
risk
television
Mood
cautious
optimistic
Type
industry
advice
When to use this quote
- program development
- budget decisions
- network strategy
Key Concepts
creative risk
audience reception
Questions to Reflect On
- When is it worth persisting?
- How to measure early failure?
A Different Perspective
Success isn’t guaranteed despite effort.