The beautiful thing about social is that if you’ve got…
![“The beautiful thing about social is that if you’ve got great stuff, [readers will] share it on their own. It’s not that we don’t have any strategy, it’s just that we’re focused on the content.” – Atlantic President Scott Havens, “Can Great Journalism Make For Great Business?” quote by Anonymous](https://sms4smile.com/q/img-quotes/10e/anonymous-1_business_the-beautiful-thing-about-social-is-that_526655.jpg)
““The beautiful thing about social is that if you’ve got great stuff, [readers will] share it on their own. It’s not that we don’t have any strategy, it’s just that we’re focused on the content.” – Atlantic President Scott Havens, “Can Great Journalism Make For Great Business?””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Content quality drives organic sharing; strategy is secondary to compelling material.
In simple terms: Great content spreads itself.
Key Takeaway
Focus on creating valuable content.
Themes
marketing
social media
content strategy
Mood
enthusiastic
analytical
Type
marketing
media
When to use this quote
- blog posts
- videos
- infographics
- podcasts
Key Concepts
virality
authenticity
audience trust
Questions to Reflect On
- What makes content truly shareable?
- How can you balance strategy with authenticity?
A Different Perspective
Even great content may not reach audiences without distribution channels.