techniques 2 ========== The Ultimate Sales Letter: Attract…
““techniques 2 ========== The Ultimate Sales Letter: Attract New Customers. Boost your Sales. (Kennedy, Dan S.) - Your Highlight at location 1622-1630 | Added on Friday, 15 August 2014 10:09:51 illustrations, graphics, charts, and photos to help set them apart. CAPITALIZATION — Use capitalization to set off a single (or two or three) word(s) which need extra emphasis. Use sparingly, since oftentimes it's perceived as “shouting.” Captions — These should always be used under illustrations, graphics, charts, and photos, because captions are one of the most often read Copy Cosmetic enhancements when placed next to an””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Advises using selective capitalization for emphasis, but warns against overuse that appears shouting.
In simple terms: Use caps sparingly for impact.
Key Takeaway
Emphasize key words without overwhelming.
Themes
communication
design
visual hierarchy
Mood
informative
cautionary
Type
educational
practical
When to use this quote
- advertisements
- presentations
- social media posts
- educational materials
Key Concepts
marketing copy
typography
visual emphasis
Questions to Reflect On
- When is capitalization effective?
- How can you convey emphasis through other design elements?
A Different Perspective
Excessive caps can alienate readers and reduce credibility.