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I think polling is the best way of gauging public opinion…

“I think polling is the best way of gauging public opinion - doing something that's independent, that's quantitative, that doesn't give just the loud voices about how things are going; or doesn't give so called experts the notion that they know what public opinion is. I think that's what makes…” quote by Andrew Kohut
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“I think polling is the best way of gauging public opinion - doing something that's independent, that's quantitative, that doesn't give just the loud voices about how things are going; or doesn't give so called experts the notion that they know what public opinion is. I think that's what makes public opinion polling pretty important. Qualitative assessments of public opinion; going out and talking to people and understanding the nuance to what's behind the numbers. I think it's awfully important as well.”

Andrew Kohut

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Polling provides an independent, quantitative measure of public sentiment, complementing qualitative insights to capture true public opinion.

In simple terms: Polling gives a factual snapshot of what people think.

Key Takeaway

Use both data and stories to understand public views.

Themes

public opinion polling quantitative qualitative research

Mood

analytical critical

Type

informative research

When to use this quote

  • election forecasting
  • policy development
  • market research
  • media analysis

Key Concepts

statistics survey methodology nuance bias representation

Questions to Reflect On

  • How can we ensure polls represent all voices?
  • What qualitative methods deepen poll findings?
A Different Perspective

Quantitative data can miss hidden minorities or context.

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