If you work closely with your users, sharing their…
““If you work closely with your users, sharing their expectations and communicating what you're doing, then there will be few surprises when the project gets delivered. This is a BAD THING. Try to surprise your users. Not scare them, mind you, but /delight/ them.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Close user collaboration reduces surprises, but intentional delight can enhance experience.
In simple terms: Delight users.
Surprise with delight.
Themes
Mood
Type
When to use this quote
- software development
- product design
- customer service
Key Concepts
Questions to Reflect On
- How can you delight responsibly?
- What surprises are welcome?
Too much surprise can cause confusion.