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The approval of the public is to be avoided like the…

“The approval of the public is to be avoided like the plague. It is absolutely essential to keep the public from entering if one wishes to avoid confusion. I must add that the public must be kept panting in expectation at the gate by a system of challenges and provocations.” quote by Andre Breton
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“The approval of the public is to be avoided like the plague. It is absolutely essential to keep the public from entering if one wishes to avoid confusion. I must add that the public must be kept panting in expectation at the gate by a system of challenges and provocations.”

Andre Breton

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Public approval should be avoided; instead, keep people intrigued with challenges and provocations at the gate.

In simple terms: Avoid seeking public approval; provoke curiosity.

Key Takeaway

Engage through mystery.

Themes

art public perception control

Mood

enigmatic provocative

Type

artistic philosophical

When to use this quote

  • exhibitions
  • media campaigns
  • performance art

Key Concepts

psychology of anticipation marketing tactics

Questions to Reflect On

  • How do you balance intrigue and transparency?
  • When does provocation become alienation?
A Different Perspective

Manipulation can backfire.

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