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If you had a global calendar, then you would have less…

“If you had a global calendar, then you would have less games; you create more intrigue, create supply and demand with regards to the sport, and that will heighten the intrigue with regards to the Lions. Create more mystique not only at international level but at club level as well.” quote by Alun Wyn Jones
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“If you had a global calendar, then you would have less games; you create more intrigue, create supply and demand with regards to the sport, and that will heighten the intrigue with regards to the Lions. Create more mystique not only at international level but at club level as well.”

Alun Wyn Jones

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A global calendar would reduce games, increase intrigue, and add mystique to both international and club rugby, enhancing demand.

In simple terms: A worldwide schedule creates more mystery and demand.

Key Takeaway

Use scheduling to boost sport excitement.

Themes

sports marketing globalization strategy demand

Mood

strategic analytical

Type

business sports‑marketing

When to use this quote

  • league planning
  • broadcast negotiations
  • ticket pricing
  • fan events

Key Concepts

economics fan engagement competition design

Questions to Reflect On

  • How can clubs maintain fan interest year‑round?
  • What balance between scarcity and accessibility works best?
A Different Perspective

Less frequent games may reduce revenue streams.

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