Don’t just ask questions. Know how the answers to the…
““Don’t just ask questions. Know how the answers to the questions will change your behavior. In other words, draw a line in the sand before you run the survey.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
He emphasizes designing surveys with clear purpose, knowing how answers will affect behavior.
In simple terms: Design surveys with intended impact in mind.
Plan how answers will change actions.
Themes
Mood
Type
When to use this quote
- market research
- product development
- policy evaluation
Key Concepts
Questions to Reflect On
- What behavior do you want to influence?
- How will you act on survey results?
Surveys can be misused if intent is unclear.