Skip to content

I am truly amazed that every time Apple comes out with a…

“I am truly amazed that every time Apple comes out with a new laptop I am quickly able to identify (in my mind) a real need for it, as in the case of the recent European launch of the new MacBook Air. Which is odd as my existing MacBook is but six months old. But you understand, I can't fit my…” quote by Alan Emmins
Download Open image
““I am truly amazed that every time Apple comes out with a new laptop I am quickly able to identify (in my mind) a real need for it, as in the case of the recent European launch of the new MacBook Air. Which is odd as my existing MacBook is but six months old. But you understand, I can't fit my current model into an A4 envelope, hence I have rather successfully established the 'need.””

Alan Emmins

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker admits to creating a false sense of necessity for a new product despite recent ownership.

In simple terms: He pretends to need a new laptop.

Key Takeaway

Recognize and resist manufactured consumer desires.

Themes

consumerism self‑deception technology

Mood

critical self‑aware

Type

cautionary reflective

When to use this quote

  • upgrading devices
  • budgeting
  • environmental impact

Key Concepts

marketing psychology personal finance

Questions to Reflect On

  • Do you often rationalize purchases?
  • What triggers your need for novelty?
A Different Perspective

Self‑justification can blind rational decision‑making.

★ ★ ★ ★ ★ No ratings yet

More by Alan Emmins

Explore all 3 Alan Emmins quotes

More Apple quotes

Browse all 889 Apple quotes