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Of course we have to make a profit, but we have to make a…

“Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.” quote by Akio Morita
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“Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.”

Akio Morita

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Long‑term profitability requires sustained R&D investment, not just short‑term gains.

In simple terms: Invest in research for lasting profit.

Key Takeaway

Prioritize continuous innovation over quick wins.

Themes

business innovation strategy

Mood

analytical strategic

Type

business motivational

When to use this quote

  • corporate budgeting
  • product development
  • market analysis

Key Concepts

R&D investment long‑term planning

Questions to Reflect On

  • How can you balance immediate results with future growth?
  • What risks arise from under‑investing in innovation?
A Different Perspective

Short‑term pressures can limit R&D funding.

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