It is not from the benevolence of the butcher, the brewer…
““It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own self-interest. We address ourselves not to their humanity but to their self-love, and never talk to them of our own necessities, but of their advantages””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
People act out of self‑interest, so appeal to their personal benefit rather than altruism when seeking cooperation.
In simple terms: Self‑interest drives behavior; appeal to it.
Key Takeaway
Highlight others’ gain to gain theirs.
Themes
economics
human nature
persuasion
Mood
pragmatic
analytical
Type
ethical
persuasive
When to use this quote
- business negotiations
- political lobbying
- marketing
- public policy
Key Concepts
self‑interest
instrumental rationality
Questions to Reflect On
- How can you frame a request to align with someone’s self‑interest?
- When might appealing to self‑interest backfire?
A Different Perspective
Assuming self‑interest may overlook genuine altruism or ethical duties.