“When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.” — Sun Tzu Copy Share Image
Therefore, just as water retains no constant shape, so in warfare there are no constant conditions. — Sun Tzu Copy Share Image
“Thus, though we have heard of stupid haste in war, cleverness has never been seen associated with long delays.” — Sun Tzu Copy Share Image
When I have won a victory I do not repeat my tactics but respond to circumstances in an infinite variety of ways. — Sun Tzu Copy Share Image
Act after having made assessments. The one who first knows the measure of far and near wins - this is the rule… — Sun Tzu Copy Share Image
Maneuvering with an army is advantageous; with an undisciplined multitude, most dangerous. — Sun Tzu Copy Share Image
Order or disorder depends on organisation; courage or cowardice on circumstances; strength or weakness on dispositions. — Sun Tzu Copy Share Image
“it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire… — Sun Tzu Copy Share Image
Therefore I say: know the enemy and know yourself; in a hundred battles you will never be in peril. When you are… — Sun Tzu Copy Share Image
“[Once war is declared, he will not waste precious time in waiting for reinforcements, nor will he return his army back for… — Sun Tzu Copy Share Image
On the field of battle, the spoken word does not carry far enough; hence the institution of gongs and drums... banners and… — Sun Tzu Copy Share Image
The essential factor of military success is speed, that is taking advantage of others' unpreparedness or lack of foresight, their failure to… — Sun Tzu Copy Share Image
Therefore the victories of good warriors are not noted for cleverness or bravery. Therefore their victories in battle are not flukes. Their… — Sun Tzu Copy Share Image
In peace prepare for war, in war prepare for peace. The art of war is of vital importance to the state. It… — Sun Tzu Copy Share Image
The skillful tactician may be likened to the shuai-jan. Now the shuai-jan is a snake that is found in the Ch'ang mountains.… — Sun Tzu Copy Share Image
When he utilizes combined energy, his fighting men become, as it were, like rolling logs or stones... The energy developed by good… — Sun Tzu Copy Share Image
“A clever general, therefore, avoids an army when its spirit is keen, but attacks it when it is sluggish and inclined to… — Sun Tzu Copy Share Image
To conquer the enemy without resorting to war is the most desirable. The highest form of generalship is to conquer the enemy… — Sun Tzu Copy Share Image
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win. — Sun Tzu Copy Share Image
To perceive victory when it is known to all is not really skilful. Everyone calls victory in battle good, but it is… — Sun Tzu Copy Share Image
Amid the turmoil and tumult of battle, there may be seeming disorder and yet no real disorder at all. — Sun Tzu Copy Share Image
“You can be sure of succeeding in your attacks if you only attack places which are undefended.” — Sun Tzu Copy Share Image
It is the business of a general to be quiet and thus ensure secrecy; upright and just, and thus maintain order. — Sun Tzu Copy Share Image
Too frequent rewards indicate that the general is at the end of his resources; too frequent punishments that he is in acute… — Sun Tzu Copy Share Image
Without subtle ingenuity of mind, one cannot make certain of the truth of their reports. — Sun Tzu Copy Share Image
These are the six ways of courting defeat - neglect to estimate the enemy's strength; want of authority; defective training; unjustifiable anger;… — Sun Tzu Copy Share Image
“All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we… — Sun tzu Copy Share Image
Now an army is exposed to six several calamities, not arising from natural causes, 1 but from faults for which the general… — Sun Tzu Copy Share Image
“The Book of Army Management says: On the field of battle, the spoken word does not carry far enough: hence the institution… — Sun Tzu Copy Share Image
“Master Sun So it is said that if you know others and know yourself, you will not be imperiled in a hundred… — Sun Tzu Copy Share Image
Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of… — Sun Tzu Copy Share Image
There are five dangerous faults which may affect a general: recklessness, which leads to destruction; cowardice, which leads to capture; a hasty… — Sun Tzu Copy Share Image
So the principles of warfare are: Do not depend on the enemy not coming, but depend on our readiness against him. Do… — Sun Tzu Copy Share Image
“In war, numbers alone confer no advantage. Do not advance relying on sheer military power. It is sufficient to estimate the enemy… — Sun Tzu Copy Share Image
“1. Sun Tzu said: The art of war recognizes nine varieties of ground: (1) Dispersive ground; (2) Facile ground; (3) Contentious ground;… — Sun Tzu Copy Share Image
To perceive victory when it is known to all is not really skilful... It does not take much strength to lift a… — Sun Tzu Copy Share Image
The General who in advancing does not seek personal fame, and in withdrawing is not concerned with avoiding punishment, but whose only… — Sun Tzu Copy Share Image
“Sun Tzu said: In the practical art of war, the best thing of all is to take the enemy's country whole and… — Sun Tzu Copy Share Image
When you do battle, even if you are winning, if you continue for a long time it will dull your forces and… — Sun Tzu Copy Share Image
When he utilizes combined energy, his fighting men become as it were like unto rolling logs or stones. For it is the… — Sun Tzu Copy Share Image
It is the rule in war, if our forces are ten to the enemy's one, to surround him; if five to one, to attack… — Sun Tzu Copy Share
It is according to the shapes that I lay the plans for victory, but the multitude does not comprehend this. Although everyone can see… — Sun Tzu Copy Share
Go into emptiness, strike voids, bypass what he defends hit him where he does not expect you. — Sun Tzu Copy Share
“In a similar way, The Art of War pinpoints anger and greed as fundamental causes of defeat.” — Sun Tzu Copy Share
“The PEOPLE being regarded as the essential part of the State, and FOOD as the people's heaven, is it not right that those in… — Sun Tzu Copy Share
Therefore the good fighter will be terrible in his onset, and prompt in his decision. — Sun Tzu Copy Share
The enemy's spies who have come to spy on us must be sought out, tempted with bribes, led away and comfortably housed. Thus they… — Sun Tzu Copy Share
“So long as victory can be attained, stupid haste is preferable to clever dilatoriness.” — Sun Tzu Copy Share
“You can ensure the safety of your defense if you only hold positions that cannot be attacked.” — Sun Tzu Copy Share
“Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make… — Sun Tzu Copy Share
If we do not wish to fight, we can prevent the enemy from engaging us even though the lines of our encampment be merely… — Sun Tzu Copy Share
“The general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes… — Sun Tzu Copy Share
In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. — Sun Tzu Copy Share
“To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.” — Sun Tzu Copy Share
They [spies] cannot be properly managed without benevolence and straightforwardness. — Sun Tzu Copy Share
