Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse. — Seth Godin Copy Share Image
You can use social media to turn strangers into friends, friends into customers and customers into salespeople. — Seth Godin Copy Share Image
The reason social media is so difficult for most organizations: It’s a process, not an event. — Seth Godin Copy Share Image
Marketing is no longer about the stuff that you male, but about the stories you tell. — Seth Godin Copy Share Image
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and… — Seth Godin Copy Share Image
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an… — Seth Godin Copy Share Image
Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you.… — Seth Godin Copy Share Image
“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle… — Seth Godin Copy Share Image
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share
I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's… — Seth Godin Copy Share
The mirror we hold up to the person next to us is one of the most important pictures she will ever see. — Seth Godin Copy Share
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're… — Seth Godin Copy Share
