I can see how some people get sentimental about how we used to do things in 'the good old days' but in… — Michael Bierut Copy Share Image
People in the UK will say that the design community in the US is much more coherent than other countries. It has… — Michael Bierut Copy Share Image
If you ask people in the US what logos they like and recognise, they'll name Target or Nike. — Michael Bierut Copy Share Image
In the US you have New York, San Francisco, Los Angeles, Boston, Miami and dozens of other cities; a few of them… — Michael Bierut Copy Share Image
I believe sans serif typefaces - today upheld as models of neutrality and legibility - were called "Grotesques" in the 19th century… — Michael Bierut Copy Share Image
The studies I've seen about readability and legibility tend to focus on a specific set of metrics: size, not just the point… — Michael Bierut Copy Share Image
Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of… — Michael Bierut Copy Share Image
There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today,… — Michael Bierut Copy Share Image
I think that you could design a terrible logo for a good company with great people and they could build it into… — Michael Bierut Copy Share Image
The scientists at CERN were actually surprised that people commented on this. Reportedly Fabiola Gianotti, the coordinator of the CERN program to… — Michael Bierut Copy Share Image
I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this… — Michael Bierut Copy Share
If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work… — Michael Bierut Copy Share
A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should… — Michael Bierut Copy Share
I actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it… — Michael Bierut Copy Share
It's hard to predict what will happen as reading on screen becomes more of a universal norm, and when the formats dictated by social… — Michael Bierut Copy Share
It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's a pretty… — Michael Bierut Copy Share
Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have… — Michael Bierut Copy Share
Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of each, upper… — Michael Bierut Copy Share
I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating… — Michael Bierut Copy Share
For instance, I assume those "carrots" we have on our keyboards were there originally to express "greater than" and "less than." Then they were… — Michael Bierut Copy Share
If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look… — Michael Bierut Copy Share
I wanted to be a graphic designer from the time I was 15, without ever having actually met one. I lived in the mid-west,… — Michael Bierut Copy Share
Compared with now when almost everyone knows what graphic design is and has some sort of access to the tools to make it, back… — Michael Bierut Copy Share
