Commercial Art tries to make you buy things. Graphic Design gives you ideas. — Chip Kidd Copy Share Image
Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take. — Chip Kidd Copy Share Image
Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself… — Chip Kidd Copy Share Image
“Graphic Design for its own sake will never happen, because the concept cancels itself out — a poster about nothing other than… — Chip Kidd Copy Share Image
“Twenty-six letters: Marjorie Morningstar or Ulysses. The man-made world means exactly that. There isn't an inch of it that doesn't have to… — Chip Kidd Copy Share Image
“Penguin Classic, with the orange bands at the top and bottom; and the Gill Sans thirty-sixpoint title, all caps, centered and medium… — Chip Kidd Copy Share Image
Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an… — Chip Kidd Copy Share Image
“We are the Western World. We read, see, think. Left. To. Right. We can't help it. ..The problem with Top to Bottom… — Chip Kidd Copy Share Image
Yes, Garnett Grey was an Architect. Were a psychoanalyst to approach him from behind, tap his shoulder, and say 'Humanity,' Garrett'd spin and respond,… — Chip Kidd Copy Share
I often get asked, 'Is the book dead?' It hasn't happened yet. It's different than music. Music was always meant to be pure sound… — Chip Kidd Copy Share
Much is to be gained by eBooks: ease, convenience, portability. But something is definitely lost: tradition, a sensual experience, the comfort of thingy-ness -… — Chip Kidd Copy Share
“On the first day of class, the Visual Arts building reclined before me like an old brick whore, egging me to show her one,… — Chip Kidd Copy Share
Hey, have you heard that one about the difference between me, Wit, and my loutish cousin, Hilarity? No? Okay, so I walk into a… — Chip Kidd Copy Share
“(...) photography opened up quite a little Pandora's box, kiddies. (...) Once we no longer had to depend on drawing and painting to record… — Chip Kidd Copy Share
What people really want, no matter who they are, is someone to listen to them. ... people have a lot on their minds, however… — Chip Kidd Copy Share
“We are the Western World. We read, see, think. Left. To. Right. We can't help it. ..The problem with Top to Bottom is that… — Chip Kidd Copy Share
“Graphic Design for its own sake will never happen, because the concept cancels itself out — a poster about nothing other than itself is… — Chip Kidd Copy Share
“He was the most astonishing contradiction of components I’d ever encountered. Shy yet fiercely communicative when putting an idea into your head. Vocally astringent… — Chip Kidd Copy Share
I had no idea what I was doing, I had no idea where I was going, but at some point I stopped — when… — Chip Kidd Copy Share
“But at the end of the day, you can't major in Making Stuff, so it was Art by default.” — Chip Kidd Copy Share
