One of the most significant design principles is to omit the unimportant in order to emphasize the important. — Dieter Rams Copy Share Image
I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived. — Dieter Rams Copy Share Image
Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer. — Dieter Rams Copy Share Image
You cannot understand good design if you do not understand people; design is made for people. — Dieter Rams Copy Share Image
An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises… — Dieter Rams Copy Share Image
Design should not dominate things, should not dominate people. It should help people. That's its role. — Dieter Rams Copy Share Image
Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in… — Dieter Rams Copy Share Image
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. — Dieter Rams Copy Share Image
Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived… — Dieter Rams Copy Share Image
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good… — Dieter Rams Copy Share Image
Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products… — Dieter Rams Copy Share Image
I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer.… — Dieter Rams Copy Share Image
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product… — Dieter Rams Copy Share Image
Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally… — Dieter Rams Copy Share Image
Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated… — Dieter Rams Copy Share Image
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it. — Dieter Rams Copy Share Image
Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated… — Dieter Rams Copy Share
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5.… — Dieter Rams Copy Share
I like to be in New York. Le Corbusier described it in the 1930s as a 'wonderful catastrophe.' It is still a wonderful catastrophe,… — Dieter Rams Copy Share
Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to… — Dieter Rams Copy Share
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes… — Dieter Rams Copy Share
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always… — Dieter Rams Copy Share
I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be… — Dieter Rams Copy Share
Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future. — Dieter Rams Copy Share
As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind… — Dieter Rams Copy Share
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. — Dieter Rams Copy Share
There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades. — Dieter Rams Copy Share
