During negotiations nothing is gained by attacking people's comfort zones. — Alan Sugar Copy Share Image
A good leader is not necessarily the most popular person in their business, but the best ones are liked because they are… — Alan Sugar Copy Share Image
Success comes more quickly to the entrepreneur that follows his instincts rather than following the progress of his competitors. — Alan Sugar Copy Share Image
Market leaders inevitably slip into decline when they tell the people what they want instead of giving the people what they want. — Alan Sugar Copy Share Image
“We're interested in the mass-merchandising of anything. If there was a market in mass-produced portable nuclear weapons, we'd market them too” — Alan Sugar Copy Share Image
In America, everybody thinks they're an entrepreneur. That's the problem. It's not a title that anybody should call oneself. — Alan Sugar Copy Share Image
My idea of government support was, you supply me with hospitals, schools and the environment to do well and that will do… — Alan Sugar Copy Share Image
An entrepreneur is not what you call yourself, it's what someone calls you in recognition of what you've achieved. I call Richard… — Alan Sugar Copy Share Image
I have always been an honest trader. I come from a school of traders where there was honour in the deal. No… — Alan Sugar Copy Share Image
You've got to admire Sir Richard Branson. He is a completely different style of businessman to me, but you have got to admire what… — Alan Sugar Copy Share
Among some of the youngsters, I think reality TV has installed that culture into them and inspired a few of them into wanting to… — Alan Sugar Copy Share
It will take a brave person to cull the benefits system and analyse who deserves and who doesn't. — Alan Sugar Copy Share
If you enjoy what you do, don't be afraid of expressing your enthusiasm. Enjoyment is infectious. — Alan Sugar Copy Share
Look, I'm a member of the House of Lords and I'm the first to admit that I don't understand how one gets new laws… — Alan Sugar Copy Share
There's a lot of regrets about last year - maybe turning up was the biggest regret about it — Alan Sugar Copy Share
“Regrettably, all the people I know in Florida don't know about anything outside their great country. Plus they expect everyone to understand what they're… — Alan Sugar Copy Share
There's too much of a culture that exists out there, what I call an expectancy culture, of things being provided. — Alan Sugar Copy Share
There was a desire to see me being nasty and horrible, and of course that's not really me — Alan Sugar Copy Share
A good leader is not necessarily the most popular person in their business, but the best ones are liked because they are respected for… — Alan Sugar Copy Share
