They can bring the technology in, then you can sell to the…
“They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Selling to enterprises works best when end‑users adopt the tech first, then demand corporate adoption.
In simple terms: Start with users, then sell to companies.
Key Takeaway
Focus on end‑user adoption.
Themes
sales strategy
enterprise
technology adoption
Mood
strategic
pragmatic
Type
business
marketing
When to use this quote
- startup pitch
- product launch
- B2B sales
- market entry
Key Concepts
user‑driven adoption
channel strategy
Questions to Reflect On
- How can you incentivize end‑users to champion a product?
- What risks exist in relying on user‑driven sales?
A Different Perspective
Enterprise budgets may still limit scaling.