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a strategy is a coordinated and integrated set of five…

“a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.” quote by A.G. Lafley
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““a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.””

A.G. Lafley

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A strategy consists of five integrated choices: aspiration, play, win method capabilities, and systems.

In simple terms: Strategy = five coordinated choices.

Key Takeaway

Define and align five strategic choices.

Themes

strategy planning decision‑making business leadership

Mood

analytical pragmatic strategic

Type

business

When to use this quote

  • product launch
  • market entry
  • organizational change
  • resource allocation

Key Concepts

competitive advantage core competencies organizational design

Questions to Reflect On

  • Which of the five choices needs most attention?
  • How do you ensure they stay integrated?
A Different Perspective

Overemphasis on one element can unbalance the whole.

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