““Merciless—to me Merciless means to be relentless in your pursuit, whether it’s for the love of your wife and kids, or for your passions and goals. You never give up on what’s important to you. If you want your band to be successful, or if you want to open the best fucking ham sandwich deli in town, you need to be Merciless in that quest. Just make sure you don’t go in heavy with the mustard—words of wisdom from the Sandwich Tao of Oz.””