Advantage Quote by Wayne Huizenga
“We're looking for something where we can make something happen: an industry where the competition is asleep, hasn't taken advantage. It's going to be hard to find another Blockbuster, but that doesn't mean you can't have three good companies growing. The point is, we're going to be busy.”
About This Quote
Source Interview: Business Strategy Discussion, 2005
Identifying untapped markets where competitors are inactive can yield multiple successful ventures.
In simple terms: Find quiet markets to grow several firms.
Seek niche opportunities.
Themes
Mood
Type
When to use this quote
- startup planning
- investment analysis
- industry scouting
Key Concepts
Questions to Reflect On
- What niche markets are currently overlooked?
- How can you assess hidden competition?
Markets may appear idle but have hidden barriers to entry.