Appeals Quote by Warren Buffett
“Our approach is very much profiting from lack of change rather than from change. With Wrigley chewing gum, it's the lack of change that appeals to me. I don't think it is going to be hurt by the Internet. That's the kind of business I like.”
About This Quote
Source Speech: Berkshire Hathaway Annual Shareholders Meeting, 2005
He prefers businesses that thrive on stability and predictability rather than those that rely on constant change, seeing consistency as a competitive advantage.
In simple terms: Stable businesses are more profitable than constantly changing ones.
Seek consistent, reliable business models.
Themes
Mood
Type
When to use this quote
- investing in mature industries
- choosing brands with timeless appeal
Key Concepts
Questions to Reflect On
- What industries benefit most from stability?
- How can firms stay relevant while remaining stable?
Stability can be disrupted by unforeseen technological shifts.