Skip to content

Appeals Quote by Warren Buffett

“Our approach is very much profiting from lack of change rather than from change. With Wrigley chewing gum, it's the lack of change that appeals to me. I don't think it is going to be hurt by the Internet. That's the kind of business I like.” quote by Warren Buffett
Download Open image
“Our approach is very much profiting from lack of change rather than from change. With Wrigley chewing gum, it's the lack of change that appeals to me. I don't think it is going to be hurt by the Internet. That's the kind of business I like.”

Warren Buffett

About This Quote

Source Speech: Berkshire Hathaway Annual Shareholders Meeting, 2005

He prefers businesses that thrive on stability and predictability rather than those that rely on constant change, seeing consistency as a competitive advantage.

In simple terms: Stable businesses are more profitable than constantly changing ones.

Key Takeaway

Seek consistent, reliable business models.

Themes

stability business strategy predictability

Mood

analytical pragmatic

Type

financial strategic

When to use this quote

  • investing in mature industries
  • choosing brands with timeless appeal

Key Concepts

competitive advantage market dynamics

Questions to Reflect On

  • What industries benefit most from stability?
  • How can firms stay relevant while remaining stable?
A Different Perspective

Stability can be disrupted by unforeseen technological shifts.

3.6 out of 5 (9 ratings)

More by Warren Buffett

Explore all 984 Warren Buffett quotes

More Appeals quotes

Browse all 1,420 Appeals quotes