Attractive Quote by Warren Buffett
“Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good results.”
About This Quote
Source Letter to Shareholders, Berkshire Hathaway, 1998
Advocates pricing purchases attractively so profit margins survive even mediocre sales.
In simple terms: Price attractively for profit despite mediocre sales.
Key Takeaway
Set purchase price low enough to guarantee profit.
Themes
business strategy
pricing
profitability
sales tactics
Mood
pragmatic
strategic
Type
advice
business.
When to use this quote
- retail pricing
- wholesale contracts
- B2B negotiations
- inventory management
Key Concepts
value investing
margin management
risk mitigation
Questions to Reflect On
- How can you price to ensure profit?
- When is a low margin acceptable?
A Different Perspective
May not apply to high‑margin luxury markets.
