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Okay, tell me what’s wrong with this place,” he said…

“Okay, tell me what’s wrong with this place,” he said. There were some murmurings, but Jobs cut them off. “It’s the products!” he answered. “So what’s wrong with the products?” Again there were a few attempts at an answer, until Jobs broke in to hand down the correct answer. “The products suck!” he…” quote by Walter Isaacson
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““Okay, tell me what’s wrong with this place,” he said. There were some murmurings, but Jobs cut them off. “It’s the products!” he answered. “So what’s wrong with the products?” Again there were a few attempts at an answer, until Jobs broke in to hand down the correct answer. “The products suck!” he shouted. “There’s no sex in them anymore!””

Walter Isaacson

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Jobs dismisses superficial criticism, insisting that product quality is paramount and must retain appeal.

In simple terms: Jobs says the products are bad because they lack excitement.

Key Takeaway

Focus on creating compelling, engaging products.

Themes

product design leadership authenticity

Mood

critical direct motivational

Type

leadership business

When to use this quote

  • product development meetings
  • marketing strategy
  • team brainstorming

Key Concepts

customer experience innovation brand identity

Questions to Reflect On

  • How can teams balance honest critique with constructive feedback?
  • What does “no sex” metaphorically imply about product appeal?
A Different Perspective

May oversimplify complex product issues to a single cause.

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