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“Give news a little more time, and don't request that they also, in their news time, entertain. We're not entertainers. We're journalists. And we need more time to do our job well.” quote by Walter Cronkite
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“Give news a little more time, and don't request that they also, in their news time, entertain. We're not entertainers. We're journalists. And we need more time to do our job well.”

Walter Cronkite

About This Quote

Source Speech: Broadcast Journalism Interview, 1970s

Journalists need sufficient time to focus on reporting rather than entertainment, preserving news integrity.

In simple terms: Journalists need time to report, not entertain.

Key Takeaway

Prioritize reporting over entertainment.

Themes

journalism integrity time management

Mood

serious reflective

Type

advice professional

When to use this quote

  • newsrooms
  • deadline pressure
  • media criticism
  • public trust

Key Concepts

news ethics professional standards

Questions to Reflect On

  • How can newsrooms protect reporting time?
  • What pressures push journalists toward entertainment?
A Different Perspective

Balancing audience demand for entertainment with factual reporting is challenging.

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