Book Quote by Viggo Mortensen
“Perceval Press a publishing house I founded in 2002 and it's still going strong. Strong for us means not so many books per year, but each one we very carefully design and print.”
About This Quote
He describes his publishing venture’s philosophy: low volume, high craftsmanship, and meticulous design.
In simple terms: He runs a small press that prioritizes quality over quantity.
Focus on careful design and limited editions.
Themes
Mood
Type
When to use this quote
- literary events
- book fairs
- collectors market
- marketing strategy
Key Concepts
Questions to Reflect On
- What are the trade‑offs between quantity and quality in publishing?
- How does design influence reader perception?
Limited output may affect profitability.