Skip to content

Attitude Quote by Umberto Eco

“The postmodern reply to the modern consists of recognizing that the past, since it cannot really be destroyed, because its destruction leads to silence, must be revisited: but with irony, not innocently. I think of the postmodern attitude as that of a man who loves a very cultivated woman and…” quote by Umberto Eco
Download Open image
“The postmodern reply to the modern consists of recognizing that the past, since it cannot really be destroyed, because its destruction leads to silence, must be revisited: but with irony, not innocently. I think of the postmodern attitude as that of a man who loves a very cultivated woman and knows he cannot say to her, I love you madly, because he knows that she knows (and that she knows that he knows) that these words have already been written by Barbara Cartland. Still, there is a solution. He can say, As Barbara Cartland would put it, I love you madly.”

Umberto Eco

About This Quote

Postmodernism revisits the past with irony, recognizing that any declaration of love is already scripted; yet one can still express affection by quoting past tropes.

In simple terms: Irony revisits past, yet love can be quoted.

Key Takeaway

Irony allows engagement with history without naïveté.

Themes

postmodernism irony literature love

Mood

playful intellectual

Type

philosophical essay

When to use this quote

  • Academic discourse on canon
  • Romantic gestures in literature
  • Marketing using nostalgic references

Key Concepts

intertextuality meta‑narrative

Practical Applications

  • Use ironic references to connect with audiences
  • Teach students to recognize intertextual layers

Questions to Reflect On

  • Does quoting past love language diminish authenticity?
  • How can irony coexist with genuine emotion?
A Different Perspective

Over‑reliance on irony can render sincere expression meaningless.

4.9 out of 5 (4 ratings)

More by Umberto Eco

Explore all 600 Umberto Eco quotes

More Attitude quotes

Browse all 9,546 Attitude quotes