Attitude Quote by Umberto Eco
“The postmodern reply to the modern consists of recognizing that the past, since it cannot really be destroyed, because its destruction leads to silence, must be revisited: but with irony, not innocently. I think of the postmodern attitude as that of a man who loves a very cultivated woman and knows he cannot say to her, I love you madly, because he knows that she knows (and that she knows that he knows) that these words have already been written by Barbara Cartland. Still, there is a solution. He can say, As Barbara Cartland would put it, I love you madly.”
About This Quote
Postmodernism revisits the past with irony, recognizing that any declaration of love is already scripted; yet one can still express affection by quoting past tropes.
In simple terms: Irony revisits past, yet love can be quoted.
Irony allows engagement with history without naïveté.
Themes
Mood
Type
When to use this quote
- Academic discourse on canon
- Romantic gestures in literature
- Marketing using nostalgic references
Key Concepts
Practical Applications
- Use ironic references to connect with audiences
- Teach students to recognize intertextual layers
Questions to Reflect On
- Does quoting past love language diminish authenticity?
- How can irony coexist with genuine emotion?
Over‑reliance on irony can render sincere expression meaningless.