““We have the whole concept of popularity backward. We imagine it as a small and exclusive club of people we idolize or envy. But most popular people are hated by the majority. So, if you are despised by everyone outside your little clique, and liked only by those inside it, you are vastly unpopular by any objective measure. The key to ultimate popularity is not to be loved or envied by as many people as possible but to be loved or envied by the right people.””
