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“The fact that perfume is so close to emotion, that's why I really love it. It's such a good connection between people. When you fall in love with somebody, smell is very important. It could be your memory of the person - it's touching. And it's also playful, because sometimes you choose a…” quote by Thierry Mugler
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“The fact that perfume is so close to emotion, that's why I really love it. It's such a good connection between people. When you fall in love with somebody, smell is very important. It could be your memory of the person - it's touching. And it's also playful, because sometimes you choose a different perfume every day depending on your mood. I like to help with that. I like to give a little joy to people.”

Thierry Mugler

About This Quote

Source Interview: Scent and Emotion, 2020

Perfume closely ties to emotion, memory, and mood, enhancing human connection.

In simple terms: Perfume links scent to feeling.

Key Takeaway

Use fragrance to evoke positive emotions.

Themes

scent emotion memory

Mood

sensory playful

Type

marketing psychological

When to use this quote

  • product design
  • therapy
  • romantic gestures

Key Concepts

olfactory psychology marketing personal branding

Questions to Reflect On

  • How does scent affect memory?
  • When is fragrance most effective?
A Different Perspective

Overreliance on scent may mask deeper issues.

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