Extra Quote by Theo Paphitis
“I try to support local traders. The service makes up for any extra cost.”
About This Quote
Source Interview: Business Talk with Theo Paphitis, 2018
Supporting local traders can offset higher prices by adding value through service.
In simple terms: Good service can justify higher costs.
Focus on service quality to help locals.
Themes
Mood
Type
When to use this quote
- small retail
- online marketplaces
- community events
- price-sensitive markets
Key Concepts
Questions to Reflect On
- How can service be measured?
- What incentives encourage customers to choose locals?
Higher costs may still deter price‑sensitive customers.