Believe Quote by Ted Cruz
“If I remember correctly, the most efficient campaign in modern times, in terms of burn rate, had been Obama's 2012 reelect, which I believe the number was they spent 37 cents at every dollar.”
About This Quote
Source Speech: Political Commentary, 2018
The 2012 Obama campaign was extremely cost‑effective, spending only 37 cents per dollar raised.
In simple terms: Obama’s campaign was very cheap per dollar.
Study efficient fundraising tactics.
Themes
Mood
Type
When to use this quote
- running political campaigns
- allocating ad spend
- analyzing donor data
Key Concepts
Questions to Reflect On
- What factors drive low cost per dollar in campaigns?
- Can modern campaigns replicate this efficiency?
Efficiency claims may vary by source and context.