Assuming Quote by Tabitha Soren
“You have a specific, defined audience-at MTV, they assume the audience to the news is 15 to 30 years old and they do a lot of research about the things they're interested in.”
About This Quote
Source Documentary: MTV News, 2008
MTV targets a youthful audience, researching their interests to shape content.
In simple terms: MTV designs content for 15‑30 year olds based on research.
Tailor media to audience interests.
Themes
Mood
Type
When to use this quote
- advertising
- social media campaigns
- program development
Key Concepts
Questions to Reflect On
- How do you stay current with youth trends?
- What research methods best capture audience needs?
Risk of stereotyping youth.