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Advantage Quote by Sun Tzu

“When the enemy's envoy's speak in humble terms, but continues his preparations, he will advance. When their language is deceptive but the enemy pretentiously advances, he will retreat. When the envoys speak in apologetic terms, he wishes a respite. When without a previous understanding the enemy…” quote by Sun Tzu
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“When the enemy's envoy's speak in humble terms, but continues his preparations, he will advance. When their language is deceptive but the enemy pretentiously advances, he will retreat. When the envoys speak in apologetic terms, he wishes a respite. When without a previous understanding the enemy asks for a truce, he is plotting. When the enemy sees an advantage but does not advance to seize it, he is fatigued.”

Sun Tzu

About This Quote

Source Treatise: The Art of War, 5th century BC

Reading enemy communications reveals intent; deceptive language signals hidden plans, while inaction may indicate fatigue.

In simple terms: Watch words and actions to gauge enemy motives.

Key Takeaway

Analyze signals before reacting.

Themes

strategy deception intelligence decision‑making

Mood

cautious analytical

Type

strategic instructive

When to use this quote

  • diplomacy
  • negotiations
  • battlefield
  • political strategy

Key Concepts

military tactics psychology of conflict

Questions to Reflect On

  • How do you verify true intentions beyond words?
  • When should you trust intuition over analysis?
A Different Perspective

Over‑reliance on signals can mislead; context matters.

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